In early 2022 we created a bespoke data analysis tool for Coldwell Banker called The Move Meter. It had the ability to compare cities based on important data points like Quality of Life, Weather Score, State Income Tax and more. The tool was designed to get people thinking about what a move could do to change their lives. To promote this tool we created the Dream campaign.

I oversaw all creative direction on the project alongside my copy-writing partner that resulted in a :60s, :30s, :15s cutdowns, digital banners, and social posts.