Core Collection

LALICIOUS, a female-owned, LA-based bath and body brand launched a new product line that harnessed the power of Kiwi Seed Oil called “Kiwi Krush”. Kiwi Seed Oil, a natural anti-aging powerhouse with incredible moisturizing power and protection from UV and free radicals brought extra potency to a beloved collection. In an effort to energize the launch I led the creative direction of the photography and supporting materials.

Kiwi Krush Your Skincare Routine

The Kiwi Krush Photoshoot was inspired by the vintage style of the Travel Bag. We shot at @myronpalms, a vintage midcentury modern house doused in green decor. The shoot was inspired by vintage palm springs lifestyles of leisurely luxury.

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Understandably, creative budgets are tight in our post-pandemic world.

For Kiwi Krush we needed highly stylized content but were restricted by a tight budget. In instances like these, I have experience taking on the roles of producer, wardrobe stylist and product stylist.

We created a collection of social ads for launch that would incorporate the Kiwi Krush identity.

Proposed Influencer Box

We proposed a bespoke Kiwi Krush Launch shipper box with special product inserts that could excite the influencer base to promote the new scent. Throughout the entire campaign we aimed to focus on the main benefit of the Kiwi Seed oil, the new refreshing scent, and the unique pattern on our social media marketing.

Activating influencers was essential to seed the product with new customers and collect UGC style videos and images to repurpose on the Lalicious social channels and launch emails.