Kiwi Krush
LALICIOUS launched a new product line that harnessed the power of Kiwi Seed Oil called “Kiwi Krush”. Kiwi Seed Oil, a natural anti-aging powerhouse with incredible moisturizing power and protection from UV and free radicals brought extra potency to a beloved collection.
In an effort to energize the launch I led the creative direction of the photography and supporting materials.
Kiwi Krush Your Skincare Routine
Kiwi Krush Your Skincare Routine
The Kiwi Krush Photoshoot was inspired by the vintage style of the Travel Bag. We shot at @myronpalms, a retro midcentury modern house doused in green decor.
All wardrobe and product styling for the shoot was done by me.
Influencer Box
We proposed a bespoke Kiwi Krush shipper box with special product inserts that could excite the influencer base to promote the new scent for launch. Throughout the entire campaign we aimed to focus on the main benefit of the Kiwi Seed oil, the new refreshing scent, and the unique pattern on our social media marketing.
We created a collection of social ads for launch that would incorporate the Kiwi Krush identity and press coverage.
INFLUENCER SUPPORT
Activating influencers was essential to seed the product with new customers and collect UGC style videos and images to repurpose on the Lalicious social channels and launch emails.
Brand Partnership Giveaway Social Posts
